Intro to Social Media
An Introduction to Social Media
What do you think, when you think when you ‘re hear …… social media. This workshop is the appropriate introduction to social media ; providing key learnings and insights. We simplify social media and why you need to understand the importance of social media.
What we cover in the course
1. What is social media?
Which platforms exists and what are they best used for.
2. The different social media platforms
With so many platforms to choose from; we discuss which is best for you & how to use them.
3. What’s the point of social media?
In simple terms we explain the role that social media plays and the impact it has.
4. Why do people use social media?
Here we look briefly at the psychology of social media addressing why people and organisations use it.
5. Why should I be on social media?
We explain on why you need to be on social media
6. The benefits of using social media
How social media can be beneficial to both individuals and organisations.
7. Jargon Buster
From Hashtags to Avatars and trending to retweets, we simplify it all.
8. Extended Q&A
A fantastic opportunity to ask your questions and address those burning topics.
Consultant Hand & Wrist Surgeon – Mr Zaf Naqui
“Working with soc- med has enabled and empowered me to communicate my knowledge and practice within social media.
Kaz has an extensive knowledge of social media and its potential. With a combination of coaching, education and one-to-one guide, Kaz without a doubt verified how social media works and a way to boost your profile and become the part of online conversation.
Since working with soc-med, I have turned out to be greater relaxed with the usage of social media and have been a 200% increase in my followers.
It has give me the opportunity to reach out to a bigger audience and showcase what I’m doing.”
Workshop details:
Our Introduction to social media workshops happen on a regular basis and be either one-to-one or as a group, please call us to arrange.
The workshop is over 6 hours and you will come away feeling confident and able when it come to using and talking about social media.
Workshops and training are delivered by Kaz Laljee, CIM Member and experienced trainer.
Call on 0161 410 4455 to book or for more information.
How to Create Content
How To Create Content For Social Media.
- Unsure of what to put on your social media channels?
- Confused by what to share?
- Struggling to phrase and layout content?
- In this workshop Kaz will show you:
- – What content to be used based on your aims and objectives
- – What type of content you should be sharing
- – Where to find your content.
- – How to create images and pictures for the different social media channels.
- – How to compose wording and what to put in your post
- – When to and when not to ‘Boost’ your post
Book your place on this social media workshop and hear from social media and marketing specialist, Kaz Laljee by calling on 0161 410 4455
RICS (Royal Institute of Chartered Surveyors)
Kim Bailey, PR & Comms Manager at RICS
”We asked Kaz to create a customised workshop specifically for our members (RICS); to highlight the importance and benefit of digital marketing, with a focus on how to use social media to generate business leads, and drive traffic to their websites.
“Kaz is extremely personable and has a very engaging presentation style that involved attendees and encouraged them to give input and ask questions. We had some excellent feedback, with attendees getting some great ‘next steps’ to take away that will help them boost their business and grow their client base.”
Facebook for Business
Confused by Facebook? Can’t make sense of Facebook Ads? Unsure of how to Boost a post? Learn how to use Facebook for your business or workplace. Training is done at our offices in MediaCityUK, Manchester.
What you will get from the day:
1. What the platforms are?
Which platforms are out there superiority of Facebook.
2. The importance of Facebook
We underscore the important Facebook features and what makes it so important and the Number 1 social media network
3. Qualt Vs Qual?
In simple terms we explain the difference between vanity likes and quality leads/conversions.
4. What’s an algorithim?
Here we describe what an algorithm is, what does it do and why it is important and the difference it makes.
5. How to be on Facebook.
We explain how to ‘be’ on Facebook, what content gives you the best engagement and what you should be posting.
6. Don’t Boost that post!
Learn why you shouldn’t use the in-post, ‘Boost’ option
7. Facebook Ads (Creating Ads)
We navigate you through the Facebook Ads features, what they mean, how to use them and how to get the best ROAS (Return On Ad Spend)
8. Market Research
Your results are only as good as your research. We show you the importance of market research and how it impacts Ads.
Consultant Hand & Wrist Surgeon – Mr Zaf Naqui
“Working with soc- med has enabled and empowered me to communicate my knowledge and practice within social media.
Kaz has an extensive knowledge of social media and its potential. With a combination of coaching, education and one-to-one guide, Kaz without a doubt verified how social media works and a way to boost your profile and become the part of online conversation.
Since working with Soc-Med, I have become more comfortable with the use of social media and have seen a 200% increase in my followers.
It has give me the opportunity to reach out to a bigger audience and showcase what I’m doing.”
Workshop details:
Our Facebook for Business training happens on a regular basis and be either one-to-one or as a group.
Workshops and training are delivered by Kaz Laljee, CIM Member and experienced trainer.
Call on 0161 410 4455 for more information and to confirm your place for the next available one
For the Professionals
Social Media for Professionals
What we do is what every professional requires; that is, give you the tools and know-how to further your career goals and aspirations. We coach, advise and train you on the best way to use social media to enhance your online presence.
Social Media for Professionals Training is delivered in Manchester. It can be delivered as part of a group or as one-to-one social media training.
So, whether you are an Academic, Accountant, Consultant, Doctor, Executive, Faculty, Researcher, Solicitor or Surgeon… this is for you!
In our Social Media for Professionals session we will provide delegates with key social media skills covering the following:
- Why you need to be using social media.
- Overview of the platforms and what they do.
- Which platforms you should be on.
- What should you be saying on social media.
- When & Where should you be on social media
- What is there to gain from social media.
- How social media will help achieve your career goals.
Course details:
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Timings:
Saturday morning – 9.30am – 11.30am Evenings – 6.30pm -8.30pm Location: Soc-Med Ltd The Landing Blue MediaCityUK Manchester M50 2ST Costs: £195.00 + VAT Beverages & Sandwiches: Provided Car Parking: ProvidedThe cost of the one-to-one training is priced at £65.00 per hour + VAT Use link or call to book: 0161 410 4455 |
One-to-One Coaching
One-to-One Social Media Coaching
Kaz has a helpful, informative and friendly approach to social media training. His knowledge and experience when it comes to social media and marketing is unquestionable.
Kaz is a Postgraduate in Marketing and has Member status of the CIM (Chartered Institute of Marketing). He has been involved with social media since 2009 and has helped create, improve and grow organisations, brands and individuals to achieve their business and professional goals.
He has the necessary skills, ability and personality to deliver training at this level. His helpful and flexible approach, works well in helping achieve your aims and objectives.
Consultant Hand & Wrist Surgeon
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Coaching Sessions can be held at Soc-Med: Social Media’s offices here in MediaCityUK, Manchester or can be delivered at a location convenient to you. They are a great opportunity to up-skill and get answers to all the social media questions you have.
Sessions are priced at £65 per hour + VAT
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“I am not in the habit of providing reviews or testimonials as I think you should really always get what you have paid for! Of course there are exceptions and the ‘Introduction to Social Media’ seminar run by Kaz Laljee, of Soc-Med, was nothing short of outstandingly useful in terms of |
the insights and the pragmatic use of the concepts immediately. I’m one of those professionals that has seen ‘social media’ rise all around me but stayed away from it as long as possible! Apart from being on LinkedIn I really didn’t have the interest (or understand the value!) of being on Facebook, Twitter or Instagram! Kaz’s session changed all of that as he presented the growth and importance being placed on social media in a business context. This was not about people sending pictures of what dessert they were about to eat to their friends but utilising the global reach of social media to get across my brand, my products, my services, my expertise and my story in an acceptable and expected approach! A great 3 hour immersive trip, delivered with expertise and patience, into the social media world and left me with a completely different perspective and a willingness to join in on the ‘world conversation’ that is taking place across many platforms!” Corporate Training
C-Suite Learning
Executive Learning Board Room
Social Media for the C-Suite
– Social Media & Digital Marketing made Clear –
Our C-Suite learning packages look more at how we can decipher the world of Analytics, Social Media, PPC, Digital Marketing & Websites.
Executive Learning – Programme Structure
The programmes are available both on and off-site. Either at our offices in MediaCityUK or a location of your choice.
- They are held over Full or Part day at our venue in MediaCityUK, Salford, Manchester M50 2ST
- Car parking is provided.
- Refreshments, Tea & Coffee will be available throughout the day
- Lunch will be served.
In summary:
This programme gives Executives an insight to what they are often told by the ‘industry experts and tech guys’… We go beyond the jargon and vanity of appearing on google, to the cold hard facts. The aim being to let executives know, how social media gives a ROI.
Peer-to-Peer Learning
An opportunity to sit with peers and discuss social media and digital marketing; call on 0161 410 4455
Fee: £495.00 + VAT (2 x Half Day)
For those who prefer a more personalised approach; speak directly to Kaz on 0161 410 4455 and he can schedule a 1-2-1 session
Fee: £695.00 + VAT (2 x Half Day)
Social Media for Apprentices Managers
Social Media for Apprentices
Are you a social media apprentice keen to learn more?
Here at Soc-Med: Social Media we have created a training programme directly tailored towards social media apprentices; to give you the tools and know how to further increase your knowledge of Marketing and Social Media, It will also be a fantastic opportunity to ask all those questions you’ve wanted to ask!
Every social media campaign has a marketing strategy; which is built on the aims and objective of the client.
Platforms (such as Facebook, Twitter, Instagram and others) realise the power they have; in terms of the data they have your businesses potential customers) . They realise that they know own very effective channels for companies to advertise their services and if these companies want to advertise their services on their channels, they will have to pay for the privilege.
As a result, organic reach that you naturally get from social media posts has been reduced and posts by businesses are no longer reaching the audiences they did. This has been happening for a few years now, but since the Autumn of 2017 this became even more difficult
The demands of the social media channels and and competition means that your content has to be both engaging and entertaining.
Our training has been produced and created by our founder and director, Kaz Laljee. Kaz has an impressive record in social media marketing and training. He has an academic background in marketing, is a member of CIM, was previously a HR Manager for Tesco) co-writing the Tesco Induction manual for new starters) and is well respected in the field of social media marketing.
He is often asked by local organisations, such as The Juice Academy to speak to apprentices on the subject of social media marketing.
Call on 0161 410 4455 to book your apprentice on to the next one!
Social Media Training for Apprentices
Social Media Training for Apprentices
Would you like your apprentice to know more?
Here at Soc-Med: Social Media we have created a training programme directly tailored towards social media apprentices; to give them the tools and know how to further increase their knowledge of Marketing and Social Media.
We understand that every social media campaign has a marketing strategy; which is built on the aims and objective of the client.
As social media users increase, the individual platforms (such as Facebook, Twitter, Instagram and others) realise the power they have; in terms of the data they have your businesses potential customers) . They realise that they know own very effective channels for companies to advertise their services and if these companies want to advertise their services on their channels, they will have to pay for the privlidge.
As a result, more than anything, social media managers, executives and assistants need to understand marketing theory and how to use it to create social media campaigns that provide ROI (Return On Investment)
As a result, organic reach that you naturally get from social media posts has been reduced and posts by businesses are no longer reaching the audiences they were, just 12 months ago.
It has become even more difficult to create content that reaches customers. The demands of the social media channels and and competition means that your ontent has to be both engaging and enteratining.
Our training has been produced and created by our founder and director, Kaz Laljee. Kaz has an impressive record in social media marketing and training. He has an academic background in marketing, a member of CIM, was previously a HR Manager for Tesco ) co-writing the Tesco Induction manual for new starters) and is well respected in the field of social media marketing.
He is often asked by local organisations, such as The Juice Academy to speak to apprentices on the subject of social media marketing.
Call on 0161 410 4455 to check availability and book yourself on to the next one!
CPD Training
CPD CERTIFIED TRAINING
Here at Soc-Med: Social Media we pride ourselves on our depth of knowledge and ability to deliver a very high standard of training. We deliver customised social media training here in MediaCityUK, Manchester or a venue of your choosing; this includes rooms and groups of all sizes, from a conference at the NEC to one-to-one training in your office..
Our training covers from the basics of social media, right up to the most technical aspects of Facebook Advertising. Whatever your option, Kaz’s approach makes sure that delegates go away with added value. We cover the six main social media channels, which include, Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat.
Here’s what previous clients attendees and delegates have said about our training: Testimonials
“He (Kaz) knows his stuff when it comes to social media, and was an excellent speaker at the show.”
“Kaz is very knowledgeable about the technical aspects of Facebook advertising…”
“…very engaging presentation style that involved attendees and encouraged them to give input…”
Social Media Training
We have a range of training that have been Certified by the CPD and are delivered by Social Media Marketing Expert, Kaz Laljee. His knowledge, experience and qualifications give him the required skill-set to deliver a high level of training, that make him the ‘go to guy’ when it comes to social media. Read what past delegates say.
Clients include; the BBC, SME’s, Entrepreneurs & Charities.
We deliver Social Media Training in Manchester, from our offices MediaCityUK and also in-house at your venue.
Call 0161 410 4455 to arrange.
"... Kaz was excellent at facilitating the session..." - Cheryl, MACC